media.toolbox 04|03|2003
FIRST IMPRESSION
* Ideas: from concept to fruition
Melissa Powell, managing director, 3D Global Communications, discusses ways and means of harvesting, sharing and evaluating ideas locally. INFORMER
* CNN, SA Tourism & SAA teams up for global campaign
* ICON mag goes in house
* Visa goes with Grey
* New national advertising manager at New Media Publishing INTELLIGENT AGENT
* People & sites you should know about CONTACT & (UN)SUBSCRIBE - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
FIRST IMPRESSION: Ideas: from concept to fruition
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - The modern concept of idea management is the technological harnessing of an organisation’s creative and intellectual capital. Harvesting, sharing and evaluating ideas throughout the enterprise, to ensure that any viable ideas are brought through from conception to fruition. An efficient idea management system can become a windfall of competitive advantage that provides new revenue sources through more innovative products, services and strategies, continuously improved processes, reduced costs, and increased employee motivation. Although a relatively new concept in the IT space, idea management has become a growing tenet in the knowledge management (KM) arena. With the modern pace of commercial activity, organisations are being forced to become faster, with a flexibility and determination to adapt at any hint of economic fluctuation. The available technologies are geared towards assisting an organisation with this and at the forefront of this economic evolution is innovation. Idea management is the technology-enabled answer to the challenge of innovation, and helps to instil a corporate culture of innovation and creativity. By collecting ideas from employees, customers, suppliers and industry groups and then organising, tracking and deploying those ideas, an organisation can dramatically improve business performance for rapid innovation and reduced expenses. Communication protocols such as message boards, instant messaging and group chats, in conjunction with communication channels such as Web publishing, document management and mailing lists, create powerful idea management solutions for the enterprise. With these combined disciplines, no intelligence is lost and all stakeholders within an organisation have the ability to express their innovative ideas. Idea management, still in its infancy, is lacking formal structure and remains relatively amorphous, but organisations have cottoned onto the fact that the practice has many benefits. Many companies are now implementing some form of idea management into their KM infrastructure. KM allows an enterprise to comprehensively gather, organise, share, and analyse its knowledge in terms of resources, documents, and people skills. Involving data mining and some method of operation to push information to users, vendors offer products to help an enterprise inventory and access knowledge resources, and analyse the relationships between content, people, topics, and activity, to produce a knowledge map report. Idea management is not expected to mature as an independent product category, but rather as a supportive and inclusive feature within the broader KM sphere. Idea management is not a tool or set of tools, it is a discipline. Inculcating a culture of idea generation and innovation stands at the core of any successful idea management implementation. Creativity and idea generation are not limited to the creative fields of marketing and advertising. A successful and efficient idea management system gives all stakeholders the tools and potential to have a say in how an organisation operates. This opportunity is invaluable in creating loyalty from both customers and employees, at the same time as sharpening the competitive edge. Reprinted from The Journal for Convergence with permission. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
INFORMER
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - * CNN, SA Tourism & SAA teams up for global campaign CNN International, South African Tourism and South African Airways have teamed up to launch a multi-million dollar campaign showcasing the cultural attractions of South Africa to CNN's audience around the globe. The television campaign, which takes the viewer on a journey to a "wild and beautiful place", is expected to reach 230 million viewers in Europe, Africa, Asia, South Asia and the Middle East. The campaign is jointly sponsored by South African Tourism and South African Airways and is expected to run for one year. The campaign is also being extended with quarterly inserts of adverts into CNN Traveller magazine as well as an on-line campaign with banners on CNN.com. * ICON mag goes in house ICON, recent recipient of the Sappi Pica Award for SA's best custom-published magazine in the Tourism, Travel & Hospitality category, is now being published in-house by the Pam Golding Property (PGP) group, under marketing director Anthony Stroebel - together with independent editor and renowned journalist Les Aupiais. Tammy Watson and Shari Dickenson have been appointed to handle the advertising. ICON used to be published by Inyati Publishing. * Visa goes with Grey Grey Worldwide has been appointed as the agency for Visa across the Central Europe, Middle East and Africa region. The pitch was employed to facilitate the development of an agency shortlist, which, apart from Grey, included Saatchi & Saatchi, BBDO Worldwide and Lowe Worldwide. The incumbent agencies are Saatchi & Saatchi, handling the account in the Middle East and Africa, while Tequila covers Central and Eastern Europe. * New national advertising manager at New Media Publishing Maria Tiganis has been appointed national advertising manager at New Media Publishing, publishers of titles such as Eat Out, Visi, the Multichoice TV magazines and Insig. Prior to joining New Media Publishing during the company’s inception five years ago, Tiganis has been specialising in sales and advertising since 1987, honing her career at Dow Jones Telerate, amongst others. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
INTELLIGENT AGENT
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - * Using a steamroller to crush an ant Coincidental to this commercial authoritarianism, a high court action began in Cape Town last week where one of the largest beer manufacturers in the world, South African Breweries (SAB), made application for an interdict forbidding a tiny T-shirt "publisher" from parodying the label of one of its brands. http://www.mg.co.za/Content/l3.asp?o=16601 Contact editor@mediatoolbox.co.za for details on placing job ads
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